Ours is a whole family history definable as inextricably linked to the birth of the brand “Solidsteel”, occurred in early 1990 thanks to the passion for a musical universe entirely based on culture for listening and for craftsmanship.
In the next lines will be summarized all the stages of the route that decades ago led our founder, Moreno Conti, a great lover of music with extraordinary creative ability, to give life to the brand that proudly today we promote in the World.
The origins of the name “Solidsteel” have well deep roots. And to fully understand them we must go back in time in the era of the ’70s and’ 80s.
It all started from the musical passion of a boy of Pescara (Italy), enthusiast for records and engines, who every day from an early age strongly worked for the illustrious family-company “Conti”, which was at that time the official supplier of silencers for motorcycles of Ducati, in Bologna.
In this period, working in the factory gave him the opportunity of learning the most accurate techniques of metal craftsmanship. In particular, the testing of the various possible uses of the best machineries of the time for the sector, as well as the experience with the most sophisticated and accurate techniques of open-flame welding, were the first major step towards the creation of the firsts furnitures for electronics destined to the Hi-Fi and Hi-End world.
So we are talking about a young and enterprising man eager to create something of extremely useful to his passion for listening. The personal limit he had of never being able of playing a musical instrument, together with the great love for the audio culture, had led our founder towards the design of a tool (or rather an instrument, just to stay into the sound-theme!) that could value the equipment that in his personal moments of leisure was able to finely play his favorite music: his audio system.
In the late 80s then, several familiar vicissitudes brought the end of his family company, thus giving courage to the willing Moreno for the development of what by then had become the true fruit of his musical passion. It should also be pointed out that a further strong incentive was the fact that at that time in Italy did not exist any company or brand specialized in the audio furnishing field.
Therefore, it was exactly between 1988 and 1989 that the first prototypes of furniture “Solidsteel” were tested and shown to the trusted friends, to acquaintances, and even to the local enthusiasts audiophile technicians. The first results were more than encouraging and the young Moreno, also thanks to the support and complicity of his wife Dora, is been totally sure of starting this exciting challenge in the world business.
In a short time he had strong awareness of having a solid ground to develop. Solid exactly like the metal of which the products were (and are still now) composed.
Hence the name “Solidsteel”.
The brand, the first in its field in Italy and also one of the longest in the World, had thus originated in 1990 and with it had life a long series of first models fully welded by hand according to the most precise and sophisticated techniques for the metal craftsmanship. No welds in sight, quality wooden shelves, clean paints and turned spikes to facilitate the damping of vibrations towards audio components. Soon all these elements have become essential marks of the working processes, characterizing uniqueness of the stands in the worldwide market.
It is precisely at this crucial stage of the history that our founder, full of ideas and enthusiasm, together with his wife Dora, always of great support to the project, came in contact with the Audiogamma company, one of the main Italian distributors in the audio-field, that helped the brand with technical and commercial development for the many years that followed. A key partnership through which “Solidsteel” became a well-known brand in Italy and throughout the World for more than two decades of work.
Proudly most of our historical business partnerships started right in that period.
Since its foundation is therefore born a business experience made of hard work, sacrifices, research, experiments and initiatives aimed at continuous product improvements. It’s easy in this way to imagine the typical working dynamics of a small family business, bearer of values and principles always common to the “Made in Italy” concept.
An important year to be reported is been certainly the 2006, when it was introduced on the market the prestigious Hyperspike Series, which is the current top line of products in our range that also marked the introduction of the modularity concept into our market.